Pawns like to be in groups or chains.

Knights like supported central squares, especially if they can't be chased off by pawns

Bishops like open diagonals

Rooks like open files, and to reach the seventh rank

Queens like to be in the centre, but hate being bothered, so wait until some or most other pieces have been swapped off

Kings like to be safe in the castle, but once the Queens are off, they can come out and join in the attack